This is the part of the process where we do the actual filming with the crew, cast, subjects, etc. The camera(s) and accessories, lights, grip and electric, sound gear and more are all rented and brought to the shoot either on location or in a studio.
The shoot is typically a minimum of one day. For some shoots, one day is enough, for others, 2-3 days or sometimes a week. Every project is different and has different requirements.
Once the production wraps, we take the footage and store it on our company's server and begin to log and sort the video clips to eventually be used in the edit.