K. RaShaé was founded in New York by Kalisha Price. The luxury women's clothing line is an ode to the confidence and beauty that personifies womanhood. Each season features purpose-driven designs that celebrate individuality, self-love, and self-expression.
Each season features purpose-driven designs that celebrate individuality, self-love, and self-expression. This season’s theme was “masterpiece” and K. RaShaé needed a video that represented the new Masterpiece collection, which is a celebration of the perfectly imperfect being.
K. RaShaé brought us a concept developed by their in house creative team and tasked us to bring it to life. The end result was a dynamic, avant garde fashion video that played as well on the runway as it did on social media.
• Creative Development
+ Mood boards
+ Schedule & Shotlist
+ Production Design
+ Post Supervision
+ Offline Picture Edit
+ Sound Mix & Master
+ Color Grade
+ Online Picture Edit & Final Assembly
K. RaShaé clothing empowers women to embrace their individuality, go after all their dreams, and know that they are Fearfully and Wonderfully Made™.
Live Action Shoot
Shot at a soundstage in Brooklyn, we utilized the Movi Pro kit and a technocrane in order to achieve the sort of stable, sweeping, fluid shots necessary to deliver the pacing a modern fashion brand needs to present.
Shot in: 6K
Shot on: Red Epic Dragon
Shoot Days: 1
City: Brooklyn, NY
K. RaShaé’s concept was in great shape, which allowed for a quick turnaround from creative development through final delivery. The entire process took just over 5 weeks, with post-production taking up the bulk of that time. We are able to enter pre-production and shoot this piece in just 6 working days.
Here’s what we delivered
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