Photography for a mental health startup
Mantra is a mental healthcare startup focusing on helping people suffering from anxiety and ADHD.
Mantra needed photography for their website launch. They were looking for crisp, approachable, clean photographs showing “customers,” “healthcare professionals,” and objects as well as headshots for some of the executives. All needed to be photographed in-studio against backdrops.
We have a photography studio inside of our main offices that we utilized to capture the photographs over the course of a single day. We used multiple backdrops in line with Mantra’s brand guidelines, and we used studio strobe lights to sculpt the lighting.
Utilizing, tethered capture, we were able to capture and project the images on a large computer monitor in real-time, as well as make minor post lighting tweaks on the fly.
Through a casting agent, models were cast as customers and healthcare professionals. The models were to be attractive but not present as runway models. Additionally, we sourced the various props from around the city.
A wardrobe stylist, as well as a hair and makeup stylist, were contracted for the job to make everyone look beautiful.
For Post-Production, we took the entire series and pulled our initial selects. Mantra saw that batch of selects and whittled them down even more. After that, we created 3 different looks for the photos, using a small sample size to prototype. Once they made their selection of the favorite looks, and we made final polishes/tweaks to prototype and rippled the changes through to their final selections.
• Creative Development
+ Concept development
+ Photo Editing
+ Color Grade
Working with Mantra executives and their design team, we assisted on the development of the concepts and the situations to be photographed.
This was a 1 day photo shoot filmed in the Good Brother photography studio in DUMBO, Brooklyn.
This whole project came together very quickly; we were able to craft a bid, assemble a full crew, collaborate with client on a plan for production design, build a really cool set, and capture and deliver the footage all in just over 2 weeks.
Shot on: Nikon D800
Shoot Days: 1
Production City: New York, NY
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