M Booth + The Macallan
M BOOTH + THE MACALLAN
Mac and Cheese
M Booth is a public relations agency based in New York City. The Macallan is an internationally-renowned premier Scotch whisky company.
M Booth needed a production agency to create a series of videos to accompany The Macallan’s new campaign, “Mac & Cheese,” which encourages consumers to pair cheeses with various expressions of The Macallan’s whiskies.
Good Brother was contracted to lead production and post-production for this project.
+ Post Supervise
+ Offline Picture Edit
+ Sound Mix & Master
+ Color Grade
+ Online Picture Edit & Final Assembly
This 4 video series featured one of The Macallan’s top brand ambassadors discussing the proper way to pair various cheeses with different expressions of The Macallan.
Live Action Shoot
This was a 2 camera, 1 day shoot taking place at Murray’s Cheese Bar in the West Village of Manhattan.
This project required a quick turn-around, and took about 5 weeks from start to finish. The RFP & Proposal process took under a week, and pre-production took about 10 days itself. The client had already sourced a location and talent, so we were able to ramp up quickly. The shoot took 1 day, and the editing process took about 3 weeks.
Shot in: 6K
Shot on: Red Epic Dragon
Lenses: Sigma Cine Primes
Shoot Days: 1
Production City: New York, NY
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