M Booth + The Macallan

TheMacheaderopt3.1.jpg
 
 

M BOOTH + THE MACALLAN

Mac and Cheese

 
 
 

Context

M Booth is a public relations agency based in New York City. The Macallan is an internationally-renowned premier Scotch whisky company.

Requirements

M Booth needed a production agency to create a series of videos to accompany The Macallan’s new campaign, “Mac & Cheese,” which encourages consumers to pair cheeses with various expressions of The Macallan’s whiskies.

Solution

Good Brother was contracted to lead production and post-production for this project.

 
 

Services

• Pre-Production

+ Logistics
+ Scouting
+ Prep

• Production

+ Produced
+ Directed
+ Shot

• Post-Production

+ Post Supervise
+ Offline Picture Edit
+ Sound Mix & Master
+ Color Grade
+ Online Picture Edit & Final Assembly

 
Mac_line2.jpg
Mac&Cheese7.jpg
Screen Shot 2019-01-16 at 10.34.07 AM.png
Maclogo_square.gif
Mac&Cheese2.jpg
 
 

Creative Concept

This 4 video series featured one of The Macallan’s top brand ambassadors discussing the proper way to pair various cheeses with different expressions of The Macallan.

 
 
Mac&Cheese3.jpg
Mac&Cheese8.jpg
macallan1.3.gif
Screen Shot 2019-01-16 at 10.33.49 AM copy.png
 
 

Live Action Shoot

This was a 2 camera, 1 day shoot taking place at Murray’s Cheese Bar in the West Village of Manhattan.

 
 
Screen Shot 2019-01-16 at 11.13.16 AM.png
Screen Shot 2019-01-16 at 10.33.06 AM.png
 
 

Timeline

This project required a quick turn-around, and took about 5 weeks from start to finish. The RFP & Proposal process took under a week, and pre-production took about 10 days itself. The client had already sourced a location and talent, so we were able to ramp up quickly. The shoot took 1 day, and the editing process took about 3 weeks.

 
 
Screen Shot 2019-01-16 at 10.35.19 AM.png
IMG_0621.jpg
saycheese2.gif
 
 

Production Specs

Cameras: 2
Shot in: 6K
Shot on: Red Epic Dragon
Lenses: Sigma Cine Primes
Shoot Days: 1
Production City: New York, NY

 
Mac_line.jpg
 
 

Explore More

Take a closer look at our creative process with these recommended case studies