Oxygen - Ice T Upfront
Ice T Upfront
Oxygen is an American digital cable and satellite television channel that is owned by the NBCUniversal. The channel primarily airs true crime programming targeted towards women.
Work with Oxygen’s marketing division to create an upfront featuring the legendary Ice T. In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins.
Good Brother was selected by Oxygen/NBCUniversal to produce the project, which included storyboarding, set building, and an array of production services. Start to finish took 12 days.
+ Pre-Production Book
Set Build & Shoot
We built a custom “interrogation room” set at Highline Stages in the Meatpacking District of NYC. The entire shoot was done on a Steadicam which allowed us to move quickly and maintain dynamic movement from shot to shot in the edit.
This whole project came together very quickly; we were able to craft a bid, assemble a full crew, collaborate with client on a plan for production design, build a really cool set, and capture and deliver the footage all in just over 2 weeks.
Shot in: 4K
Shot on: Arri Alexa
Lenses: Arri Master Primes
Shoot Days: 2
Production City: NYC
Check out the final piece:
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