Goodbrother wins a Gold Telly!
Goodbrother is proud to announce that we took home a Gold at the Telly Awards! Our “Biotene®: don’t let dry mouth interrupt your dreams” video has been named a Gold Telly Winner in the Non-Broadcast: Pharmaceuticals in the 41st Annual Telly Awards.
“Goodbrother is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. “ Our theme for this season, Telly Award Winners Tell Great Stories is a true reflection of the diversity of stories the community is skillfully able to tell. Now, more than ever, do we need to celebrate them and those that bring global stories to our attention. This award is a tribute to the talent and vision of these creators.”
The campaign, centered on GlaxoSmithKline’s brand Biotene, an over-the-counter dry mouth therapy, moved away from the typical advertising seen in this category. The campaign was created in only two months’ time from brief to delivery, and combined GSK's data-driven approach and our agile end-to-end process. The genuine collaboration and trust we were able to find with GlaxoSmithKline resulted in a unique partnership, and a campaign centered on creative storytelling. We are thrilled that this partnership, and the resulting content, has received recognition from the Telly Awards.
Straddling both worlds and operating as a hybrid between and agency and production company, Goodbrother's team lead the charge in both creative development and production with Jeff Scardino as the Creative Director and Evan Kelman as the Director.
“Our theme for this season, Telly Award Winners Tell Great Stories is a true reflection of the diversity of stories the community is skillfully able to tell. Now, more than ever, do we need to celebrate them and those that bring global stories to our attention. This award is a tribute to the talent and vision of these creators.”
Check out the Official Listing to see our entry or our website to view the entire campaign, and click here to learn more about the Telly Awards.
Credits
Executive Producer Jake Russell, Goodbrother
Head of Production Kyle McGuiness, Goodbrother
Producer Orialys Vilarino
Creative Director Jeffery Scardino
Director Evan Kelman
Production Designer Mike Conte
DP Alex Gallitano
Post-Production Supervisor Ethan Russell, Goodbrother
Editor Byron Quandary
VFX Jensen Abler
Sound Design & Mix: Guy Hixon
Colorist: Lenny Mastrandrea, Nice Shoes
